JOHN W. CHISHOLM MEMORIAL CUP
TO BE UNVEILED AT IWK 250

JAMES RIVER, NS (June 29, 2015) - Winning the IWK 250 Presented by Steve Lewis Auto Body has become even more momentous. On July 18, during opening ceremonies for the IWK 250, the John W. Chisholm Memorial Cup will be unveiled by members of the Chisholm family and pronounced the perpetual award for the IWK 250, the event at Riverside International Speedway that meant the most to Mr. Chisholm.

Created and named for the late John W. Chisholm (1946 to 2014), founder and builder of Riverside International Speedway, the magnificent custom-built perpetual trophy will celebrate Mr. Chisholm's accomplishments as a racer in raising the level of competition and as a promoter in attracting top drivers and series to the facility.

The new award will be made in the same precise fashion with which Mr. Chisholm built Riverside International Speedway, first in 1969 and then again when he rebuilt the entire facility in 2006.

A handmade silver cup will be adorned with the new John W. Chisholm Memorial Cup emblem and sit atop a plinth foundation encircled with words that symbolize excellence. The cup and plinth will be mounted on a large specially commissioned wood pedestal representative of, and representing, champions.

The base will be decorated with silver plates engraved to recognize former winners of the historical '250', known as the Riverside 250 from 1977 to 2006, and since 2007 as the IWK 250. Several blank silver plates will be in place awaiting the names of future winners, making a win in this event an even more prestigious accomplishment.

The winner of the IWK 250 also receives a guaranteed $8,500 with the chance to take home over $17,000, along with a unique and impressive first-place trophy presented by Steve Lewis Auto Body. The John W. Chisholm Memorial Cup presentation will be made by a person chosen by the Chisholm family and the winner will also receive a John W. Chisholm Memorial Cup recognition award.

 The IWK 250 Super Weekend kicks off Friday, July 17 with the Highland Building Centres 100 for the Napa Sportsman Series along with a championship points event for the Atlantic Tiltload Maritime League of Legends. On Saturday, July 18 it's the event widely known as the most entertaining stock car race in Canada - the IWK 250 Presented by Steve Lewis Auto Body.

 Advance tickets are now available for the IWK 250 Super Weekend including a discounted Friday night ticket (until June 26 only.) Campsites are going fast (all sites must be reserved in advance, i.e. no drive ups and no overnight parking between July 15 and 19 without a permit). Please visit the IWK 250 event page at www.riversidespeedway.ca to place your order for tickets and/or an overnight parking permit.

 Besides being a great race the IWK 250 helps raise awareness and funding for the IWK Health Centre with more than $250,000 donated over the past eight years, in addition to a surprise one million dollar donation made by the Chisholm family (owners of the track) during opening ceremonies for the IWK 250 in 2013.

To learn more about John W. Chisholm please visit 'Remembering John Chishom' at www.riversidespeedway.ca.